Thursday, December 30, 2010

Wise words from the founder of ‘Apple’, Steve Jobs

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

Innovation distinguishes between a leader and a follower.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.

My job is to not be easy on people. My job is to make them better.

Quality is more important than quantity. One home run is much better than two doubles.

Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

I’ve always wanted to own and control the primary technology in everything we do.

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

www.getoutthebox.org

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